Xiangyu Dongshe — Global Demonstration Village for Everyday TCM Living and the First TCM Lifestyle Festival Grandly Held in Shanghai, China
Traditional Chinese Medicine (TCM) carries the wisdom of thousands of years of Chinese civilization. To further integrate TCM into everyday life—into clothing, food, housing, and travel—and to bring this ancient knowledge into rural homes, the “Xiangyu Dongshe” Global Demonstration Village for Everyday TCM Living and the First TCM Lifestyle Festival was grandly launched on August 19 at “Mashan Xiangyu Dongshe Village.”
At the opening ceremony, Chen Yingchun, Secretary of the Party Branch and Director of the Village Committee of Dongshe Village, extended a warm welcome and sincere gratitude on behalf of the village committee and all villagers to experts, scholars, medical professionals, and entrepreneurs who traveled from afar. Gao Feng, Deputy Party Secretary and Mayor of Liantang Town, stated in his speech that TCM wisdom, when deeply rooted in rural cultural tourism, can revitalize the countryside with new vitality. It represents an innovative path that integrates culture and health into rural revitalization. Bai Junyi, CEO and founder of Mashan Xiangyu, shared the development plan for the TCM Lifestyle Demonstration Village in Dongshe, and introduced Xiangyu’s vision of creating an elegant countryside health and wellness destination centered on “TCM wellness, healing therapies, outdoor activities, and arts & culture.”
During the opening ceremony, the plaque unveiling for “Gu Shizhe TCM Heritage Studio,” founded by Professor Gu Shizhe—National Master Physician and professor at Beijing University of Chinese Medicine—was held. In his remarks, Professor Gu expressed heartfelt expectations for TCM heritage to take root in Dongshe Village and truly become part of ordinary people’s daily lives. The ceremony also marked the official launch of the “Shanghai Dongshe TCM Lifestyle Demonstration Village & National Master Physician Rural Workstation,” as well as the donation of a “Bronze Acupuncture Figure.” These were inaugurated jointly by Zhang Shaopeng, Deputy Director of the World Federation of Acupuncture-Moxibustion Societies’ Acupuncture Exchange Center and founder of the Lao Shuo TCM Lifestyle Platform, Gao Feng, Professor Gu Shizhe, and Xiangyu founder Bai Junyi.
Following the launch ceremony, the highly meaningful “Fourth Apprentice Ceremony for Professor Gu Shizhe’s Academic Successors” was held. A select group of young and mid-career medical practitioners were formally accepted as disciples through traditional rites. After the ceremony, Professor Gu encouraged his new students:
“TCM inheritance is the foundation for the continued development of our discipline. I hope you will not only delve deeply into classical medical texts but also promote the core concept of ‘Everyday TCM Living’ and bring practical skills into primary healthcare, benefiting the people.”
After the ceremony, the new disciples assisted Professor Gu in providing free medical consultations for villagers and visitors.
The First TCM Lifestyle Festival runs from August 19 to August 31. During the festival, activities include Tai Chi Zen Ball, the 24 Solar Terms Concert, exhibitions of rare TCM artifacts and ancient medical documents, free consultations with renowned physicians, TCM herbal decoctions, medicinal cuisine ingredients, and interactive experiences with innovative TCM technology products. During the opening festival, a “TCM Lifestyle Demonstration Village Co-Creation Forum” was held, featuring National Master Physician Professor Gu Shizhe; Ma Dingqiang, senior professor at the Guangxi Intangible Cultural Heritage Protection Center; Zhang Shaopeng, Deputy Director of the Acupuncture Exchange Center; Dr. Chang Haipu from Huadong Hospital; Shangguan Wanping, Director of the Shanghai Medical Museum; and Xiangyu founder Bai Junyi. Together, they discussed in depth the integrated development path of TCM cultural heritage and rural revitalization, centered on the value theme of “TCM + Lifestyle + Countryside,” exploring ways to transform TCM theory into tangible, participatory, and sustainable lifestyle practices.
The “TCM Lifestyle Demonstration Village,” personally guided and developed by Professor Gu Shizhe—renowned professor at Beijing University of Chinese Medicine and National Master Physician—marks the first comprehensive implementation of his uniquely developed “Everyday TCM Living” theoretical system and practical approach within a rural environment. It is hoped that the inheritance and innovation of TCM culture will gain fresh, vigorous momentum on the fertile ground of rural revitalization.
鄉遇東厍——中醫生活化全球示範村及首届中醫生活節在中國上海隆重舉行
中醫承載著中華文明千年的智慧，為推動中醫生活化融入衣食住行，讓中醫文化千年智慧走進鄉墅人家，8月19日，「鄉遇東厍」中醫生活化全球示範村共建行動暨首届中醫生活節在「滿山鄉遇東厍村」盛大啟幕。東厍村黨總支書記、村委会主任陳迎春在開幕式上代表東厍村村委会和全體村民，向遠道而來的專家學者、醫務工作者、企業家朋友們致以熱情的歡迎和誠摯的感謝。練塘鎮副書記、鎮長高峰在致辞中表示，中醫智慧深植鄉村文旅，期待中醫文化的傳承與創新，在鄉振興的沃土上，燦發山蓬勃的新活力，它是鄉村振興注入文化與健康的創新之路。滿山鄉遇創始人CEO白俊熠為來賓們分享了東厍村中醫生活化示範村的規劃藍圖，向來賓介紹了滿山鄉遇正在打造的“中醫養生、健康療愈、戶外體驗、人文藝術”為核心的鄉野精緻康養旅居目的地。
在開幕式上，舉行了國家級名老中醫、北京中醫藥大學穀世喆教授“穀世喆中醫傳承工作室”揭牌儀式。穀世喆教授現場致辭，言深意遠，期待中醫傳承智慧在東厍村生根發芽，真正走進尋常百姓生活。活動會開幕式中，啟動了“中國上海東厍中醫生活化示範村及國家名老中醫鄉村工作站”的建設工作和“針灸銅人”捐贈，由國家中醫藥管理局世針針灸交流中心副主任、大溶穀老說中醫生活化平臺創始人張少鵬、練塘鎮黨委副書記鎮長高峰、穀世喆教授與滿山鄉遇創始人白俊熠一同上臺揭幕。
啟動儀式結束後，現場隨即舉辦了具有重要意義的“穀世喆教授第四期學術繼承人拜師典禮”。經過層層篩選的若干名中青年醫務工作者，按照傳統拜師禮制，莊嚴地成為穀教授的門下弟子。穀世喆教授在拜師典禮結束後，對新入門的弟子們寄予厚望：“中醫的傳承是這一學科持續發展的根本所在。我希望各位不僅要深入鑽研古典醫籍，更要將‘中醫生活化’的核心理念與實用技能推廣到基層醫療中去，造福廣大民眾。”完成拜師禮的新弟子們，緊接著協助穀世喆教授為東厍村的村民和遊客們開展現場義診服務。
首届中醫生活節自8月19日一直到8月31日結束，節日期間舉行了太極禪球、二十四節氣音樂會、中醫藥文物文獻珍品展，名醫義診、中藥飲片、藥膳食材及中醫創新科技產品體驗。在開幕節期間，舉行了“中醫生活化示範村”共建論壇，國家級名老中醫穀世喆教授，廣西非物質文化遺產保護中心二級教授馬定強，國家中醫藥管理局世針針灸交流中心副主任張少鵬，華東醫院特邀專家常海滮，上海醫藥博物館館長上官萬平，以及滿山鄉遇創始人CEO白俊熠，圍繞
“中醫 + 生活 + 鄒村”的價值錨點深入討論中醫文化傳承與鄉村振興的融合路徑，探索將中醫理論轉化為可體驗、可參與、可延續的生活方式。
由北京中醫藥大學著名教授、國家級名老中醫穀世喆先生，親自指導創建的“中醫生活化示範村”，代表著穀世喆教授獨創的”中醫生活化”理論體系及實踐方法首次在鄉村環境中得到全面系統的落地和實際應用，期待中醫文化的傳承與創新，在鄉村振興的沃土上，煥發出蓬勃的新活力。
